We all know what this product does.
And it is one of those products nobody cares about until it makes a difference people couldn't have foreseen. Sweat towels stink and the clear PVC pouch this towel comes with keeps it all in (of course, cold-washing it along with the laundry cleans it up for that next gym session).
Nobody really worships the brand of a towel the way they worship luxury clothing brands. This makes it easier for other people to accept that having for example the brand of a fitness magazine on a sweat towel than on a shirt(unless they modeled for the mag itself, and even then, it's not the same thing). So anyone can carry this confidently and their social status would still be untouched.
So this would be great for
1. Running/walking events
Give marathon champions and fun-run participants something to brag about the next time they are in the gym and someone notices (because it's often considered bad taste to show off their medals in such a place).
2. Fitness publications
Of course gyms already give complimentary towels but how many give more than one? And what do more hardworking members (who also read your magazine) have to do to get more so they have a fresh one to work out with? That's right, spend time and money to go and buy one. And people who go to the gym often have this hung around their necks, making the label visible to all who can see it.
Ordering information can be accessed here. The calculator function you see on that page allows registered agents to calculate their profits (excluding embroidery and delivery costs) and registration is free. Price excludes embroidery costs which is subject to the size and colours of logo.
